RPR Premieres SAFE Fundraising Video
In September of last year, RPR Studios’ RPR Community Films was engaged by the executive director of Sports Are For Everyone (“SAFE”), Jim Fitzgerald, to assist with putting together a video that would raise awareness about this great program for special needs children and their families.
SAFE was launched by Jim in 1992. Subsequently, this Clifton Park, NY based organization has expanded and holds sports related activities forty-five Saturdays during the year. It is due to this significant growth in the number of kids and families participating in the various programs that the board of SAFE determined the time had come to undertake a capital campaign; the first one in the history of the organization. As a result, part of RPR’s task was to let the community know about SAFE’s need for funding to support its efforts.
The staff of RPR created an outline for the approach to this video and after many hours logged, heartfelt stories reviewed, time spent in the editing bay, we had a final cut of the video. While we were pleased with the result, it was not for us to judge whether it was mission accomplished.
So, we decided to do a screening of the video for SAFE’s board of trustees. Admittedly, we were a little nervous about how it would be received, and this was increased when there was a moment of silence as the closing credit appeared on screen. Thankfully, our concerns were soon quelled as the board of trustees expressed how much they liked the video. In fact, Jim Fitzgerald’s own words upon reviewing the piece were “That is SAFE.”
For RPR, this project marks the first venture for RPR Community Films. We are looking to offer our video services to other nonprofit organizations in the future.